A recent sales study indicates that consumption of seafood dishes in Bay City restaurants has increased by 30 percent during the past five years. Yet there are no currently operating city restaurants whose specialty is seafood. Moreover, the majority of families in Bay City are two-income families, and a nationwide study has shown that such families eat significantly fewer home-cooked meals than they did a decade ago but at the same time express more concern about healthful eating. Therefore, the new Captain Seafood restaurant that specializes in seafood should be quite popular and profitable.
Write a response in which you discuss what questions would need to be addressed in order to decide whether the conclusion and the argument on which it is based are reasonable. Be sure to explain how the answers to the questions would help to evaluate the conclusion.
In this article, the author believes that the newly opened Captain Seafood restaurant will be very popular and profitable. While this may be the case, there are a number of questions regarding his lines of reasoning that requires further analysis. The argument could end up being pretty convincing or invalid in the end, depending on the answers to those questions.
First of all, although the author mentions that seafood sales in local restaurants have increased by 30% in the past five years, we need to ask whether the actual growth in sales is significant. There is a possibility that the consumption of seafood in this region five years ago was extremely low, and even with a growth of 30% after five years, the sales volume would still not be high. If this were to be the case, the author’s claim that growth in the region is booming and the idea of large market demand would hardly be persuasive. What’s more, even if the total number of growth is substantial, will such growth continue? It is possible that the increase over the past five years is due to a trend of eating seafood in the region. After the tide has dispersed, there are not many people who continue to eat seafood. If the growth trend will continue, the author's point of view will be more convincing.
Secondly, the author mentions that there is no seafood specialty store in the area. Perhaps it is thought that, by setting up a seafood specialty store, Captain Seafood can monopolize the local seafood dining needs. However, before answering the following questions, the author cannot act rashly; That is, how much do the residents keen for seafood? And how do existing local restaurants provide seafood. It is very likely that there are no restaurants specializing in seafood because the residents in the area are not enthusiastic about seafood. What’s more, even if local residents can accept seafood, they may not accept the newly opened seafood restaurant, but rather have strong faith in restaurants where they had previously dined. If any of the above scenarios exist, then the popularity of the new restaurant will fall short of the author’s expectation.
Finally, we need to know whether nationwide surveys apply to the dietary preferences of dual-income families in the region. Even if applicable, we need to examine the specific circumstances of these families. First, although many dual-income families cook less at home, they still have other ways of eating in addition to eating out, such as ordering delivery. However, if people will eat more in restaurants, the chance of new seafood restaurants getting more guests may increase. Second, high levels of eating out does not prove their preference for seafood. If the local double-income families do not like to eat seafood themselves, even if they often go out to eat, they will choose other kinds of restaurants.
In spite of the aforementioned reasoning, will seafood restaurants be popular and profitable. The profitability of opening a seafood restaurant depends on the initial investment cost and the restaurant's revenue. If it turns out that the establishment of a seafood restaurant in the area exceeds the revenue of the restaurant, then the author’s point of view will lose its footing.
Only after those questions are adequately addressed can we effectively evaluate the author’s argument and reach a logically sound conclusion.