ISSUE-067

Unfortunately, in contemporary society, creating an appealing image has become more important than the reality or truth behind that image.


Write a response in which you discuss the extent to which you agree or disagree with the statement and explain your reasoning for the position you take. In developing and supporting your position, you should consider ways in which the statement might or might not hold true and explain how these considerations shape your position.


With the development of information technology and the accelerated pace of life, people seem to become less and less patient in digging up the essence behind appearances, so that in many cases our decisions are based on superficial judgments. In contemporary society, are appearances really more important than substance? It seems to me that in today's society people have indeed become more interested in appearances than in substance.


What we should acknowledge is that the trait in a person that really attracts others in the long run should be their inner substance and never their appearance. For example, Tom Cruise would have been an idol in the Asian, Japanese and Korean entertainment industry if he had only relied on his good looks, but instead of relying on his looks alone, Cruise knocked on the door of Hollywood and became a true international superstar, not a regional idol in Japan or Korea. Moreover, whether a politician will ultimately be liked and remembered depends on the tangible results of his policies, not just the outward appearance of his campaign speeches. Furthermore, a good product must also have outstanding advantages in terms of ease of use and stability to be accepted in the long run, and not just by virtue of good looks. Moreover, the atmosphere in academia has always been one where substance is more important than appearances. Finally, even in life, good looks bring initial attraction, but stable relationships are long-lastingly tied to character and personality.


But unfortunately, the above point is overly idealistic. The reality in our present day society is that outward appearances are more attractive than a high quality interior. Across industries, we see the important role a good appearance plays and practitioners are increasingly focused on creating an appearance that is relevant to their audience. For example, celebrities in the entertainment industry work out and get plastic surgery just to maintain an attractive appearance; politicians run for office not to talk about actual policies, but to find ways to make the audience moved by their stories in order to appeal to the public; in business, products are increasingly packaged and advertisements are more sophisticated; and even in life, relationships are increasingly based on superficial criteria such as looks and income.


There is an inherent reason to focus on the appearance of things. First of all, to pay attention to appearances is to meet the needs of the public. For example, the reason why products are becoming more and more concerned with packaging, we have to say that it is also true that they are catering to the changing tastes of the audience. Many people use iPhones, often not because of how good they are (because too many Android phones have far surpassed the iPhone in terms of performance and experience), but because the iPhone is well designed, recognizable in appearance, and using the iPhone gives them a sense of identity.



Secondly, the focus on appearances is because viewers are not at a level where they can observe the inner essence of things, so they can only present as perfect an appearance as possible to achieve certain goals. For example, at the political level, people's lives are themselves far away from politicians, so even if a politician talks about substantive policies in a debate, the audience may not understand it, and ultimately the standard for judging whether a politician is reliable or not remains at appearances. For example, in the history of the United States, the first presidential debate on television, the public for the form of this debate to see very new, so no longer pay attention to Nixon and Kennedy what he said at the time, but only was deeply attracted to the elite family from Kennedy's handsome appearance and clean dress up, and this debate also won the presidential election for Kennedy played an important role.


Finally, focusing on appearances can be extremely effective. For example, when people go on a blind date, they first look at a person's looks, and then they ask about their family background, income status, and education. It is true that these contents are very superficial, but we have to admit that when you are not familiar with a person, you can only get to know him or her through appearances, but it takes a long time to get to know the real person. In life, we get to know a person by his or her outward appearance. It's like a company hiring, where HR screens candidates by their resumes. If there is no resume, all candidates go directly into the company to see how they will perform later, which is too inefficient.

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